The Broken Hill Community Credit Union (BHCCU) is a true example of a community banking organisation established more than 40 years ago to serve the people of Broken Hill. Three Squared worked with BHCCU to establish a new brand and positioning in 2005. We recently re-invigorated and updated the brand, positioning statement, all collateral and launched a new website and mobile site. The update process involved a 3 day photo shoot at Broken Hill to build a library of local images to draw on for brand and campaign work. We’re well underway on a new communication campaign which includes TVC, radio and print media.