In a society obsessed with ill health and the issues around it, it’s refreshing to work with beWell because they think about health differently. They focus on well health and through beWell4work, have set out to change the way the workplace deals with health. Three Squared has worked with the beWell team developing the brand architecture, brand mark, standards and a graphic style to roll out across the various beWell initiatives. Significant work has gone into the materials used in workshop programmes so participants can engage with the concepts face-to-face, but also feel supported through the keep in touch (KIT) initiatives that remain a focal point over time.