Abacus Australian Mutuals has been the peak body representing Credit Unions and Mutual Building Societies/Banks until its recent name change to Customer Owned Banking Association. Three Squared worked with Abacus on a number of projects including annual reports, online surveys and business plans. We have also worked on major initiatives including a branding and positioning campaign for their members centred around “a different kind of banking”. It was rolled out with a tactical marketing campaign adopted by Abacus members in their communication to customers.