Australia’s premier Citroën dealership, the Citroën Centre, has a new website. Built by the Three Squared team the site focusses on what makes the dealership so special – their penchant for innovative Citroën engineering making them experts in all aspects of sales and ongoing care. A car as special as a Citroën deserves nothing less than the best attention and that’s what the Citroën Centre is all about. Like a great tailor,  they will fit you out with the perfect Citroën. Have a browse on the new site here

Broken Hill Community Credit Union recently commissioned Three Squared to film a new campaign at Broken Hill. The focal point for the campaign is The Sandman who happens to be a Broken Hill lad and a local at heart. The Sandman describes himself as “a minor celebrity” in the ’90′s. We’ll give him more credit than that! Think stand up shows, TV and radio where his famous character earned a national following. Sandman lived up to his antics on the shoot and had the production team and passers by in hysterics. The campaign goes to air next month.

The Gala night for the Tasmanian Advertising and Design Awards (TADA) was held on Thursday 13th February where winners took centre stage. Judges, including Niels Bendixsen from Three Squared, praised the high standard of work and encouraged the creative community to get behind the next awards in 2016. Chair Ron Mather said “Global awards build individual reputations, local awards build creative communities. Tonight TADA demonstrated that Tasmania has a thriving creative community” Read more here

The peak body for Australian credit unions, building societies and mutual banks, COBA, has introduced the Customer Owned Banking Code of Practice. The Code outlines their 10 key promises to customers and ensures that all signatory credit unions, mutual building societies and mutual banks are fair and ethical when dealing with them. Three Squared worked with COBA to refresh the branding and collateral items for roll out in January 2014. Louise Petschler, CEO of COBA said “The Customer Owned Banking Association and its members believe that the Code establishes a strong benchmark for industry and is a clear statement of the commitment customer-owned banking institutions make to their customers. Customers of Code subscribers can have confidence in knowing they are covered by a market leading, plain English commitment to fair and responsible banking”.

Three Squared Creative Director, Niels Bendixsen, joins a panel of top creative talents to judge the 2013 TADA – Tasmanian Advertising and Design Awards. Chaired by Ron Mather, the panel also includes Tracey Allen of Liminal Studio, Peter Choraziak of Red Jelly and Adrian Bell of Clemenger Tasmania.

“Tracey, Peter, Niels and Adrian’s credentials are top-flight” said TADA founder, Mark Ringer and “Ron’s profound impact on the industry over decades cannot be overstated”. TADA judging will take place in early February 2014 followed by an awards night of nights on the 13^th of February.

visit TADA site

read the Campaign Brief article

A recent article in Connexus magazine featured the name change and brand development of the Customer Owned Banking Association. Three Squared Creative Director, Niels Bendixsen, was interviewed by Cameron Cooper for the story. Read it here.

For Menzies Research Institute Tasmania it’s all in the Art of Christmas 2013. This unique cocktail-style event and art auction/sale supports medical research in Tasmania and featured original art by established and emerging Tasmanian artists. Held recently on the 17^th October at the UTAS Medical Science Precinct, it was a great success.

We might be a bit partial to one particular car brand because they have been a client for more than a decade. The Citroën Centre is Australia’s only exclusive Citroën dealership. Brothers Bill and Greg Bunting have thoughtfully evolved the Centre to a state of the art facility which is chock-a-block with beautifully designed cars. It’s great to work with products we love, and occasionally get to steer! We have just started work on a new website which promises to embrace the brand’s créative technologie.

The recent re-brand of Abacus to The Customer Owned Banking Association was a smooth transition. Communicating the change was a multi-faceted marketing strategy that included engaging the media and public. Part of the communication was this short video piece we produced.

Just about everyone is smart phoning and tablet tapping. How we view digital content is a challenge for designers and developers. The foundation of “content, content, content” still rings true. It’s how we see and interact with that content that changes the game. Responsive, responsive, responsive, is the new mantra, and it makes perfect sense. The user experience should be logical, easy and richly rewarding no matter what device is being used. Never has form follows function been more appropriate.

Bigger, smaller, landscape, portrait, stretch or shrink – a responsively developed application will ensure the best possible communication outcome because it’s designed to be that way. It’s time to get responsive. We have.